Azerbaijan and Uzbekistan present joint Silk Road tour in Berlin

In Berlin, Azerbaijan and Uzbekistan presented the joint tourist route "Joint Silk Road Highlights Tour". Its goal is to promote the tourism potential of the two countries in the European market and attract international travellers.

The presentation took place as part of a joint initiative implemented on the basis of a memorandum of cooperation signed in July 2026. The parties to the memorandum are the Tourism Board of Azerbaijan and the National PR Center of Uzbekistan.

The project envisages the creation of a single tourist product uniting the historical and cultural heritage of the two countries and their shared traditions, linked to the Great Silk Road. The initiative is aimed at strengthening the positions of Azerbaijan and Uzbekistan in the international tourism market and at making the route more attractive for European travellers.

Route and participants of the presentation

More than 20 companies and over 40 specialists from the German tourism industry attended the presentation. Participants were shown a route that includes the historic cities of Samarkand, Bukhara and Khiva in Uzbekistan, as well as Baku, Shamakhi and Sheki in Azerbaijan.

According to the organisers, the directions allow travellers to become acquainted with the rich cultural heritage of the region, its architectural monuments and traditions that combine Azerbaijani and Uzbek peoples.

Business contacts

Meetings with representatives of the German tourism industry became an important part of the event. The parties discussed the development of business ties, the creation of new partnerships and the expansion of opportunities for promoting joint tourist products in the European market.

According to the organisers, the initiative may open additional opportunities for international tourism cooperation, diversify tourist offerings and increase tourist flows between the two countries.

Source: azernews.az

Prepared by:Yulduz Salimov